In terms of your branding, graphic design is one of the most important aspects of your business. Most businesses, particularly small businesses, tend to focus on the graphic design elements that comprise their online presence, such as their social media posts, online advertisements, and website design. However, the design of your physical branding is of […]
If you’ve browsed through the websites of your favorite businesses you’ve probably noticed a curious thing; they all have blogs. Whether it’s a local small business in your neighborhood or an international mega-corporation like Walmart, they all make space on their website for a blog section. Sometimes, you’ll notice that these sections get much less […]
At some point in your career, you’re going to have to rebrand. It can be a frustrating and exhausting process, but it is essential to growing and improving your brand. Whether your business has been around long enough to outlive your initial style, or you’re struggling to find your niche and simply need to take […]
If you’ve been online any time in the past ten years, you’ve probably already witnessed the miracles of influencer marketing. If the right influencer name-drops a product at just the right moment, it can easily sell out in a matter of hours. Whether it’s a beauty guru or a mommy blogger, all influencers have the […]
In our modern digital landscape, social media is inescapable. People use it for social connection, entertainment, and of course, business. Everyone from small businesses to multinational corporations use social media. Some leverage it to maintain their brand image or strengthen customer loyalty, while others simply use it to promote their products or services. However, like […]
Although you might not be familiar with the term guerrilla marketing, you’ll undoubtedly recognize it when you see it in your everyday life. This type of marketing typically involves adapting an advertisement to utilize components of its environment to elevate its visibility or message. For example, some neighborhoods paint their zebra crossings in multiple colors […]
All small business owners dream of their content going viral. If you hit the jackpot and your content is viewed by countless people, you’d very likely end up with sold-out shelves for months to come. We all strive for engagement and there’s no engagement like a viral post, but do you know how you can […]
The modern digital landscape is full of hidden pitfalls, and poor Search Engine Optimization (SEO) is one of the worst ones you can fall into. When you’re starting your website or social media pages, you’ll constantly hear about SEO. Everyone swears good SEO is the key to success, but strangely enough, few can tell you […]
In the early days of marketing, most organizations wanted their audience to view their advertisements and retain a product or service they offered. Of the hundreds, or maybe even thousands, of people who happened across these advertisements, they hoped to find at least a handful of potential customers. If others walked away with just the […]
